About Us

The reality is, virtually every other marketing content management system in use today was designed and built by persons who come almost exclusively from the technology sector.  They know all about interlacing, vectors, pixels and wireframes but they haven’t a clue as to the difference between a marketing plan and a media buy.

Ad Giants is different.

We know marketing.  We know its purpose, its processes, and its pitfalls.  Perhaps more importantly, we know marketing people.  And we know that they are not, and should not be, expected to be experts in technology.  They want a comprehensive, working system that addresses their needs, one that reflects their workflow process, that’s unintimidating, intuitive and, above all, easy to use.

We know all this because the Ad Giants product was conceived by advertising veterans who had, for decades, experienced the same frustrations that you do.  We’ve witnessed the struggles that have traditionally existed between corporate and the field.  And we’ve sought to find a solution.  Working with a talented group of software developers, we designed a system that addresses the unique needs of marketing professionals, especially those that are straddled with the dual responsibilities of controlling corporate brand standards while, at the same time, distributing locally relevant marketing materials to the field.

More Than A System, A True SaaS

Understanding our users was the first step.  Creating a system that is accessible and affordable to a wide range of users was the next.  The Ad Giants ONE System for marketing brand management is a true SaaS.  And in many cases, that makes it significantly more affordable than other systems in it’s category. 

You can also administer your Ad Giants system yourself, which saves you both time and money.  You can load your own materials quickly and easily.  You can add, edit and delete users at the drop of a hat.  You can define your own security rights and protocols. And so much more.

The Ad Giants Advantage

The best reason for selecting the Ad Giants solution can be summed up in two words:  user friendliness.

The Ad Giants ONE System is the only marketing content management tool that contains an in-system tutorial feature called the “Wiseguy”.  This patented, live-action component of the system guides users through every step of every task, minimizing the need for extensive and ongoing training.  By simply following the directions offered by the “Wiseguy”, users can effortlessly access, customize, order and track their own local marketing materials.

The clean and simple design and layout of the various screen graphics contained within the system further enhance the user experience.  Ad Giants abandons the often complex and confusing spreadsheet-like look so commonly employed in other systems.  The result is a tool that's easy to navigate, that users will actually feel comfortable and confident using. 

The Ad Giants ONE System is also one of the only products of its kind that taps into the power of the Internet’s premier online meeting provider, WebEx.  Through our integrated partnership with WebEx, your system users will enjoy direct access to Web conferencing, video conferencing and online meetings. Users can conveniently share work and ideas face-to-face, in real time, from virtually anyplace at all, without ever having to go outside of the ONE System. 

There are plenty of other advantages, too.  You’ll find them mentioned all throughout this site.  So check them out.  And once you have, you’ll understand why the question isn’t so much “Why Ad Giants?”, as it is “How soon can we get Ad Giants?”