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THE BEEF CHECKOFF PROGRAM:
The cwas established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
For information, contact:
Associate Director, Foodservice Marketing
National Cattlemen’s Beef Association
9110 East Nichols Ave., Suite 300
Centennial, CO 80112
303-850-3456
Funded by The Beef Checkoff
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